the leadership helm of Imelda
Roberts, Imena Azul-Blue Dreams
USA has expanded its reach in
the global community and making
it the creative through e-commerce.
It's retail operation began
in 2001 selling fashion merchandise
from different countries. Its
first store front, Imena Azul
Designer Collections, was located
in the high-end Columbia Mall.
Today, Imena Azul also does
its own inhouse designs and
sources its own products. It
also partners with manufacturers
and designers from different
countries to bring a variety
of unique products at highly
Partnership and Passion
Imena Azul started with a simple
dream. Since then, Imena Azul
has continued to live by what
its brand name means - instill
faith and confidence in the
power of ones passion and dreams
through a number of creative
endeavors they have implemented
over the years. As part of its
goals, Imena Azul invites other
designers to capture their dreams
and passion into creations and
showcase them proudly in this
Imelda Roberts - President & CEO
Imelda is responsible
for overall planning,
design and strategic directions
of Imena Azul-Blue Dreams
USA. A multi-awarded executive,
Imelda is also the President
of First Magnitude International.
She is the creative force
behind a number of major
projects of Imena Azul-Blue
Dreams USA and First Magnitude.
Johan Cerrada - Arts and Graphics Director
Since 2005, Johan is responsible for overall design of arts and graphics for Imena Azul-Blue Dreams USA and parent company, First Magnitude. His work covered brand design, media graphics, digital and web designs. Under his creative direction, he is responsible for overall design of Imelda Roberts' website, media kits and various arts and other graphics needs of the company.
Francis Tagubuan - Talent and Production Director
Francis is in charge of finding talents and artists for Imena Azul's music production. He has assisted Imelda Roberts with production of music and video in the Philippines. He has worked for many years with GMA Network, a multi-awarded company and one of the largest television networks in the Philippines.